Console gamers are notorious VR skeptics so how do we get them
hyped about Asgard’s Wrath 2, the most ambitious VR game to date?
We unleash a campaign of chaos, bringing the game world
into ours and blurring the lines between VR and reality.
Three cinematic trailers rallied people to finally put on a
Meta Quest 3 headset and fight against the all-consuming chaos.
Meta | Asgard’s Wrath 2
Worlds Collide | Play as Multiple Characters
We wanted to show how it feels to be fully immersed in the world of Virtual Reality. To show how real it feels when the chaos is not just at your door, but in your face.
Play as the Cosmic Guardian |
Play as the Cyrene |
We made videos that looked native to social from Ring/Dash cameras.
Social Videos | Choas in the Streets
A portal in the sky over Downtown LA
As our reality becomes more fluid, and our virtual worlds expand into our real world, we wanted to create a campaign moment that lived in both – disrupting the digital realms as well as the physical
As attendees left the awards, a giant, 300 square-foot portal ripped open the Los Angeles skyline, filled with Loki and his beasts. For the first time, people could witness Loki’s chaos and his army of beasts in real life, blurring the lines of fact and fiction, disrupting the digital and physical realms.
IRL | Chaos at the Game Awards